Too emotional. Too outspoken. Too strong. This campaign protests women being too much of anything. Press: Forbes, TheCut, AdAge, TeenVogue, GlamourVIDEO: We started by interviewing women about the pressures of being "too much" and turned their stories into the core campaign video.EVENT: Women were challenged to walk an NYFW runway makeup-free after using 0lay products for 28 days. FaceTheRunway— was the first-ever makeup-free, judgment-free, fashion-free NYFW runway show and event.SOCIAL: At the event, all attendees could create and customize their own protest statements to share on their socials.
DIGITAL & PRINT: We closed out the campaign with full-bleed photos across major print magazines and targeted digital banners.
