Some of my work for Cigna work including videos, digital, a product launch, web, and social. I developed the concepts, scripts and copy for each of these ideas.
CAMPAIGN: focused on women's health and includes a video, landing page, and social.
VIDEO: A woman’s changing body is natural, but society treats it as something to hide. This video confronts and breaks down those taboos. Moving from hidden tampons to the unspoken realities of menopause, the story transforms private health milestones into an empowering, universal anthem that reminds every woman her journey should be celebrated and she’s never alone in her journey.
LANDING PAGE: website including the video above gives women supporting articles and information to help them throughout their journey.
SOCIAL: The social content educated women on specific health issues.
This reel uses the classic Pac-Man game to teach women about fibroids (benign tumors). The tumor moves across the board as it eats items that make it grow. By using a familiar game, we made health info engaging while educating women on how everyday nutrition and products affect their body.
We continued social with seasonal carousels. These images educate women on UTIs and helps them avoid them during the Summer.
SOCIAL CAMPAIGN: focused on the importance of sleep.
Social: We created Fact or Bullsheep, an interactive myth-busting series that pairs witty, engaging copy with a gamified trivia format. We transformed clinical sleep facts into shareable, bite-sized social content.
We then created Beyond Beauty, a set of carousels that highlighted how lack of sleep impacts the whole body, not just our looks.
PRODUCT LAUNCH: focused on a new plan that shows pricing before getting care.
Video: You wouldn't pump gas without seeing the price per gallon, so why accept hidden fees in healthcare? To launch a new product that shows care costs upfront, we created a campaign highlighting the craziness of hidden costs in modern medicine. By applying confusing healthcare pricing (deductibles, co-pays, surprise bills) to routine purchases, the video is a relatable, eye-opening hook that makes upfront pricing feel essential.
DIGITAL VIDEO: focused on mental health in our everyday lives.
Video: This video aims to de-stigmatize mental health. By highlighting how mental health shows up in our day-to-day lives, the story breaks down barriers, proving that mental health deserves the same care, visibility, and attention as our physical health.