Some of my writing and concepting work for Cigna video, digital and socialVIDEO: A poetic video script breaking down the taboo around women’s health. The core idea is simple: from periods to menopause, women’s bodies are constantly changing, and we shouldn't have to deal with it alone.VIDEO: Insurance features are usually pretty dry. For this launch, we found a creative, relatable way to show people how a new product shows healthcare costs before they ever step foot in a doctor's office.VIDEO: With this video we normalize mental health and show why it matters just as much as physical health in our day-to-day routines.SOCIAL: Series of myth-busting reels called Fact or Bullsheep that educate people on the importance of sleep. SOCIAL: We took Pac-Man and completely flipped it to teach women about their health. The fibroid moves around the board, eating certain foods and growing bigger so women can see exactly how diet impacts their body.