Carrefour - save the world 1 color at a time
Type: Branded Content - Product solution/Rebranding
We were tasked with figuring out how Carrefour could help the recycling issue in Europe. Carrefour has their own brand so we rebranded their packaging to match recycling colors and finally eliminate the task of figuring out is it paper/plastic - compost/landfill?
LightSaber colors match the recycling colors in many countries and if kids learn about recycling at a young age, they are more prone to do so as adults. So we created a game. A Star Wars Jedi Edition video game where the only objective is to save the world by recycling correctly.
CW: Beatriz Salmero / AD: Kaynan Cosoli