0lay
“Too emotional. Too outspoken. Too strong.” Women are always too much of something. This campaign protests being “too much” & encourages women to “Face Anything”. Press: Forbes, TheCut, AdAge, TeenVogue, Glamour.
VIDEO
EVENT: Women were challenged to walk an NYFW runway makeup-free after using 0lay products for 28 days. FaceTheRunway— was the first-ever makeup-free, judgment-free, fashion-free NYFW runway show and event.
SOCIAL