“Too emotional. Too outspoken. Too strong.” Women are always too much of something. This campaign protests being ‘too much’ of anything and encourages women to “Face Anything”. The ads launched with OOH, social ads, and in a 10-page spread in Vogue. I was responsible for concepting, writing and ideation.
Press: Forbes, TheCut, AdAge, TeenVogue, Glamour.
Then 19 women were challenged to walk an NYFW runway makeup-free after using 0lay products for 28 days. FaceTheRunway— was the first-ever makeup-free, judgment-free, fashion-free NYFW runway show and event.
And of course for the gram..
