Carrefour (one of the biggest markets in Spain) announced its plan to reinvent packaging and reach its target of 100% recyclable, reusable, or compostable packaging for its brands by 2025. So after all the compiled data showed confused consumers…the idea was simple: People don’t recycle because it seems like work. So why not take the guesswork out of it?
** I worked on this while at McCann Spain. We went out and recorded a video for the pitch and this idea was used for a line of their products.
For fun: while working on this pitch I realized recycling and Star Wars have something in common so we created this game as a joke but everyone loved it.