| Ikea |
Strategy + Partnerships + Digital
Thought: Starting a life together can be expensive and couples end up having to choose between their dream honeymoon or saving the cash for their ideal home.
Idea/Strategy: IKEA and Four Seasons come together to make both dreams come true. We will bring the couples the combined pleasure of enjoying their honeymoon at their dream destination while experiencing living in their future home. Using a new range of luxury furniture and allowing the couples to try out and shop as they stay, IKEA will Elevate five rooms at the top 10 honeymoon destinations. If the couple loves the furniture, they can order it straight from the room and the price is deducted from their bill.
AD: Barbara Vasques