Problem: People don't recycle because it always seems like work. Is it paper, plastic, or compost?
Thought: If you learn about recycling early in life you are more prone to doing it as an adult.
Idea/Strategy: The recycling garbage colors match our favorite Star Wars lightsabers. So we created a Recycling Jedi game where kids learn how to recycle as the only task is to save different planets by recycling correctly.