Thought: There are over 7 billion people in the world and since none are alike or consistent there are at least 7 billion shades of skin. So how do we make something like makeup more inclusive?
Idea/Strategy: Fenty offers variety but with 7 billion different skin tones in the world, it’s never perfect. Introducing, The Shade Booth. A booth where you can get your perfect shade while throwing some shade (just like RiRi). By combining the workings of a photo booth and a paint mixer —-> It allows the person to enter the booth —-> Their jaw, cheeks, and wrists are scanned —-> And the machine mixes a personal, unique blend right on the spot —--> A blend no one else in the world will have.