| Desperados Beer |
Desperados is the first Tequila + Beer mashup but people don’t know about it.
Thought: When liquor, especially tequila, is in our system we become someone else. We become an alter ego, spirit animal, or party animal.
Idea/Strategy: Play with the duality of Desperados, have people chose their alter ego and use it to confess their best tequila stories. All the content was animated and made into the Greatest Drunk Stories Ever.
In one day we went out and shot all the photos and content.